The advertising campaign of Rossiya and Animaccord with the participation of «Masha and the Bear» was awarded the golden rank in the category of animated advertising videos of the MUSE Creative Awards. This reported by airline press-service.

A video jointly created with Animaccord «We fly where we want through Saint Petersburg!» with the participation of cartoon characters of «Masha and the Bear» is the only Russian project that won the award this year. The video tells passengers about the transfer opportunities and advantages of Rossiya’s flights through Saint Petersburg to Europe in an interactive form.

Within the framework of the partnership with Rossiya, Animaccord is also preparing to release the second video, which will be aimed at supporting the airline's services on long-haul routes, including Far Eastern destinations.

MUSE Creative Awards – is an international award that has been selecting the most creative advertising initiatives from all over the world for the last 5 years. The animated video «Masha and the Bear» created by the team of Animaccord for Rossiya, was selected out of 3820 participants from 50 countries, among which were nominated such global brands as IKEA, Sony Pictures Home Entertainment, Rolls-Royce, Hewlett-Packard Enterprises, Bank of America, BBC Event Studios, Gap Inc. and others.