Aeroflot's loyalty program, Aeroflot Bonus, has won two categories at the prestigious Freddie Awards: Best Elite Programme and Best Customer Service.
The award ceremony was held in Fort Worth, Texas.
This year's winners were determined through online voting in six categories for three regions - North and South America, Europe/Africa, and Middle East/Asia/Oceania. More than 7.1 million people from more than 237 countries voted for the best loyalty programmes from 15 February to 31 March 2019.
The wide range of participants and a vote-counting system that accounts for the size of the nominated company ensure that the results are fair.
The Freddie Awards were established in 1988 by leading industry magazine InsideFlyer and today are among the most reputable awards for loyalty programs. The famous Freddie Awards statuette has become a symbol of the highest global recognition for an airline loyalty program. The Freddie Awards also recognises the achievements of hotels and payment systems that meets the requirements of the sophisticated modern passenger.
Aeroflot Bonus is the largest loyalty program in Russia and CIS countries, with 9 million members. Members are credited with miles for flights operated by Aeroflot, Rossiya, Aurora or SkyTeam airlines. They can also collect miles by purchasing goods and services from partners of the Aeroflot Bonus program. Miles can be used for premium tickets and upgrades, or exchanged for partner bonuses.
Organisers of the Freddie Awards have acknowledged two main advantages of Aeroflot Bonus: passengers' ability to use miles and the high level of service.
