Rossiya Airlines summarized the results of an open competition in Instagram to choose a name for the liner in the new unique sports livery. Over a week, contest participants offered more than 130 different titles; the most popular of them is Sportolet.
The livery is developed with the aim of supporting Russian athletes and national teams, strengthening the cohesion of fans, sport spirit and values of an active lifestyle. Stylized images representing four kinds of sport - football, hockey, gymnastics and figure skating that combine not only winter/summer sports, but also team and individual types, which are the Russian audience’s the most favorites – are selected as the main elements of the special sports livery.
On May 28, after the arrival of Airbus A319 (onboard number VQ-BCP) with repainting, Rossiya Airlines, within its official page in Instagram, suggested subscribers to think about their own version of the name of the sports aircraft. As a result, more than 130 titles were suggested in comments, and Sportolet has become the most resonant and the most popular out of them.
The first subscriber, who offered this title, will soon receive an Airbus A319 aircraft model.
Due to the high popularity of this name, the airline decided to present special branded souvenirs to two other contest participants, who were the second and the third to offer this version.
Sportolet is not the first aircraft with a unique livery in the fleet of the company. Since 2014, Rossiya is a partner and the official carrier of FC Zenit. Airbus A319 with the onboard number VQ-BAS is the first aircraft that was decorated in colors of a Russian football club. Since the presentation in November 2014, it has gained a wide popularity among football fans and avia-travellers and received a title – Zenitolet.
A video about how the painting of the Sportolet livery was implemented is available on the official channel of Rossiya Airlines on YouTube.











