S7 Airlines, a member of the oneworld® global aviation alliance®, announces the start of cooperation with the Naked Heart Foundation, a children’s international charitable foundation established by Natalia Vodianova.
Now members of the S7 Priority frequent flyer programme have an opportunity to transfer collected miles from their S7 Priority accounts to the account of the charitable foundation. Miles transferred will be used to construct a children’s sports and play ground in Perm as a part of the foundation’s «Play with purpose» programme. The play ground will be located on the territory of the Centre for psychological, educational, medical and social help, and it will be intended for children aged 7-12.
The Naked Heart Foundation was established by Natalia Vodianova in 2004. The foundation’s mission is to help to build an inclusive society, which is open to people with disabilities and special needs. Main aspects of the foundation’s work include creation of system of free services for disadvantaged families with children with developmental disorder, and construction of inclusive play grounds for children of all ages and abilities.
«I’m very glad, that there are more and more companies, that want to support the foundation and engage their employees and clients to participate in charitable activities. Undoubtedly we need financial support, but it is also very important to spread information on our activities. Thanks to the charitable project of S7 Airlines much more people will be able to learn about our «Play with purpose» programme, and to consider the matter, that safe playing conditions should be available to every child», Natalia Vodianova noted.
«S7 Airlines traditionally pays attention to charity and social projects. Last year we offered S7 Priority members to support charitable foundations and to transfer miles to help children to fly to places of medical treatment. Our frequent flyers welcomed this idea. This time we offer to support the construction of the children’s sports and play ground, which will be available to all children, including with developmental disorder. Combining our efforts we will be able to see the result already in September of the current year», Natalia Nikolaeva, S7 Priority Loyalty Programme Development Director, noted.
In order to transfer miles for the construction of the children’s sports and play ground you can use your S7 Priority member Personal Profile at www.s7.ru. In the section «Customer support» choose «Charity» as the message subject, and specify the name of the foundation, the number of miles to be transferred, and then send the message. Alternatively you can r transfer miles by calling the S7 Priority Service Centre at 8 800 100-77-11.
