S7 Airlines, a member of the oneworld® global aviation alliance®, again was awarded at the Cannes Lions advertising festival.
The festival jury highly estimated the advertizing campaign #IWANTTOGOWHERE and the interactive innovative project “Imagination Machine”, which was organized as a part of this campaign.
S7 Airlines won two bronze Lions in the Cyber division in the Interfaces & Navigation and Live digital categories. The Cyber division is a division where awards are given for innovative advertising and marketing projects implemented using most modern digital technologies.
In addition to two awards S7 Airlines projects were included in short lists of the Outdoor and Media divisions. And the video #IWANTTOGOWHERE was included in the short list of the most prestigious festival category - Film Lions.
“Launching the campaign #IWANTTOGOWHERE we wanted to show, that S7 Airlines can offer a trip practically to any part of the world – on S7 Airlines own flights or on code share flights with our oneworld alliance partners. It’s enough to have courage to dream and to be ready to discover something new, and S7 Airlines will help to make this dream real. As a part of the campaign we decided to use a non-typical promotion instrument. The Imagination Machine vividly demonstrates the embodiment of ideas and fantasies into real life. We are glad that the project was appreciated not only by our passengers, but also by professionals”, Tatiana Fileva, S7 Group Marketing Deputy Director, noted.
In April as a part of the advertising campaign #IWANTTOGOWHERE S7 Airlines presented in Moscow the Imagination Machine high-technology installation, which enables to direct flights using the power of imagining. During that day any visitor of the shopping mall, where the machine was installed, could try to direct a virtual flight with brain impulses. To those, who succeeded, S7 Airlines presented free flights to destinations, where the participants wished to fly.
The Imagination Machine installation included a stand with an aircraft model and a two-meter globe. A participant of the experiment could choose a place on the map, where he/she would like to travel, and then direct a flight concentrating his/her attention on the point of destination. The headset read brain electric impulses and transfered them through Bluetooth to the computer, which transformed brain activities into commands directing the flight. The more the participant was concentrated on the aim, the higher was the chance to direct the air craft model to the desired destination point.
During that day more than 200 people participated in the experiment, 50 of them got an opportunity to make a real trip to the dreamed destination on flights of S7 Airlines and oneworld alliance partners.
Air tickets can be purchased at www.s7.ru, the S7 mobile website m.s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at 8-800-700-0707, 8-800-200-000-7 (free for Russia).