S7 Airlines, member of the oneworld global alliance, launched the image promotion advertising campaign #IWANTTOGOWHERE on March 16th 2015, the carrier’s press-service reports.
Travelling all over the world became an essential part of our life. We go on business trips, visit our friends, go on vacations using our favorite routes. We have seen a lot of countries and think that a few things on this planet can actually surprise and excite us.
“We want to show our passengers that this world is beautiful and still unexplored. It offers everything we can imagine, and even things we have no idea about. It is very important to maintain a passion for exploration, keep dreaming and you’ll surely find a place in this world that meets even the wildest dreams. During preparation of our campaign, we conducted an experiment – we asked the “professional” dreamers – children, whose imagination has no limits, to imagine the world of their dreams – what should it look like. We received a lot of fantastic descriptions of kingdoms, planets and fairylands. And we found all of them on the map,” S7 Group Deputy General Director for Marketing, Tatiana Fileva, said.
To travel to the country of your dreams you just need to purchase a ticket for an S7 flight or a flight operated by one of the carrier’s oneworld alliance partners, which perform flights to more than 900 destinations in 150 countries. During the advertising campaign all travelers will have a chance to get closer to their dream on the carrier’s website and official pages of S7 Airlines in social networks Facebook and VKontakte. All they have to do is continue the phrase “I want to the place where…» describing the world of their dreams, - and S7 Airlines will find that place on the map, and will offer the most convenient flights. You can also post your request on your Facebook and VKontakte page by adding #IWANTTOGOWHERE hashtag.
Commercials will be broadcasted within a month by federal TV channels and radio stations. Advertising materials are posted in printed magazines and on the web. The outdoor advertising will appear in the largest cities of S7 Airlines’ route network, the airline added.
