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S7 Airlines supported an art project of a snow artist

Russian Aviaton » Thursday November 12, 2015 18:21 MSK

creating gigantic snow drawings

As a part of cooperation with “Bazelevs”, Timur Bekmambetov’s film company, S7 Airlines supported an art project of Simon Beck, a unique snow artist.

Together with “Bazelevs” film company S7 Airlines transported to Yakutia English artist Simon Beck, a founder of snow art – creating gigantic snow drawings. For the opening scene of the movie “He is the Dragon” Simon Beck created on a snow field a 130 meter - diameter dragon.

“A tale about a dragon reminded us of a dream of one child, a participant of the S7 Airlines advertizing campaign #IWANTTOGOWHERE. The child wished to go to a fairy place “where dragons are sleeping”, and we found it in the real world – on Kamchatka, where volcanoes are sleeping. For implementing Simon Beck’s snow art project and filming an episode of the movie “He is the Dragon” we chose another destination – the Sakha Republic, where temperatures in October reached minus 30 degrees, and where it was easy to find a large snow area”, Tatiana Fileva, S7 Group Marketing Deputy General Director, said.

While creating his works Simon uses snowshoes, compass and plumb bob. It took Simon 15 hours to create a dragon image in Yakutia, plus he needed one additional hour to make an inscription “Хочу туда, где спит дракон” [I want to go, where a dragon is sleeping].

You can watch a video about the creation of the image in S7 Airlines YouTube channel at https://youtu.be/4c7IZSP2Hpo.

In 2015 S7 Airlines was the winner of several Cannes Lions (including a Silver Lion in the “Film” category) for the advertizing campaign #IWANTTOGOWHERE.

Timur Bekmambetov is a producer of the movie “He is the Dragon”. The movie premiere will take place on 3 December 2015.

S7 Airlines operates flights to the capital of the Sakha Republic (Yakutsk) from Moscow, Novosibirsk and Irkutsk. And also performs flights between Yakutsk and Beijing.

Air tickets can be purchased at www.s7.ru, through the iPhone app or the Android app, and at any S7 sales office. You can also learn accurate flight information, book and buy tickets by calling our Contact Centre at 8-800-700-0707, 8-800-200-000-7 (free for Russia).

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