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Rossiya Airlines and FC Zenit open the 6th season of partnership

Russian Aviaton » Monday July 15, 2019 11:22 MSK
© Rossiya Airlines

Rossiya Airlines and the champion of the country FC Zenit celebrate the 5thanniversary of joint activities – a cooperation agreement for the new season was signed at the Gazprom Arena stadium.

On July 14, a solemn signing of a significant partnership agreement between Rossiya Airlines and FC Zenit, summing up 5 years of joint work, took place at the Gazprom Arena stadium. One of the largest Russian air carriers and the current champion continue their successful cooperation that began in 2014, when Rossiya became the official carrier of the Saint Petersburg club. 
«In 2014, a solid foundation of promising cooperation was laid – Zenitolet saw the world for the first time 5 years ago – stated the CEO of Rossiya Airlines Sergei Aleksandrovsky. – the liner in a unique navy-white-blue livery attracted attention of thousands of people from its first appearance on the runway. Since then, Zenit visited 55 cities around the world, made 286 flights, covered 723 thousand kilometers on the wings of Rossiya

After the solemn ceremony, there was a game between Zenit and Tambov. Rossiya prepared a special activity to support the team: the airline’s flight attendants conducted a pre-match briefing for all the fans.

«We have been cooperating with Rossiya Airlines for the sixth year already and we have never doubted the correctness of our choice during this time, – noted the CEO of Zenit Aleksandr Medvedev. – Due to the high professionalism of the staff of the airline, the flights of the team are carried out in comfort, and nothing prevents the players from preparing for the games. I am confident that our cooperation will continue to be productive, and together we will achieve even greater victories».

Due to the cooperation, club fans from all over the country got the opportunity to participate in interesting promotions and unique co-branding events. Within the framework of the partnership with the football club, the airline conducted a large-scale online project «Zenit Territory», joint autograph sessions, a beauty contest «Miss Zenit» and much more. In addition, a series of joint programs has been launched on Zenit TV. Since 2017, Zenit was the first Russian club to launch the largest project on naming the stands in Russian football. Thus, within the framework of the agreement, the airline received the right to brand the stands of Gazprom Arena: since then the sector «С» has been called «Rossiya Ailrines –sector «С».