The value of Aeroflot brand reached $1,55 billion (+9% as compared to 2013), the carrier’s press-service reports. The total value of Aeroflot Group reached $1,701 billion. These results are stipulated in a report of the leading British consultancy firm - Brand Finance.
Aeroflot brand has been ranked among top-20 most expensive brands of the international aviation industry year after year. It outmatches such brands as KLM, Qantas, EasyJet, Etihad Airways, Swiss in terms of brand value. The largest share of its value is assured by the domestic market, especially by business class passengers, the press-service added. At the same time such markets as Europe and Asia-Pacific Region are also the essential part of the airline’s activities. It is stated in the report that
Aeroflot is highly regarded both in Russia and at the global market. This fact is confirmed by winning Skytrax World Airline
Awards in “Best Airline in Eastern Europe” category and Wings of Russia awards in the most prestigious categories. According to research carried out by respected sources, Aeroflot demonstrates solid performance at the global market in terms of service and customer satisfaction, especially in the long-haul segment. Brand Finance’s analysts believe that the Aeroflot Group’s strategy is focused on keeping a large share at the global market using a multi-brand approach (including establishment of the Aurora Airlines and Dobrolet low-cost carrier).
According to the forecast, this may lead to further increase of the brand’s value. ”Increase of brand value of Aeroflot and its subsidiaries is a logical result of implementation of its development strategy; our company is positioned as one of the leading carriers in Europe and at the global market, - CEO of Aeroflot – Russian Airlines, Vitaly Savelyev, noted. – New report made by Brand Finance confirms the high potential of our company and the fact that our goals are reachable".